We build businesses between Europe and the Middle East
UniBal Holding brings European standards in strategy, training, technology and governance to organisations across the Arab region, and helps them grow into new markets.
A European holding with a regional reach
UniBal Holding OÜ is a business development company registered in Tallinn, Estonia. Twelve specialised departments work under one holding, so a client can move from strategy to people, technology and markets with a single partner.
Our regional headquarters in the Middle East keeps us close to the organisations we serve, in their language and on their timetable.
Tallinn, Estonia
Telliskivi tn 57, 10412 Tallinn
Reg. 17389427 · 59.44°N 24.75°E
Middle East
Close to our clients across the Arab region.
Built to be trusted, structured to grow
A European legal structure, clear lines of responsibility and stated boundaries on what we do and don't do.
We built UniBal as a bridge: European discipline on one side, the energy of the Middle East on the other.
For years I watched capable organisations in our region struggle to reach European standards, partners and markets. The gap was never talent. It was structure, method and access.
UniBal brings twelve practices under one European holding, so a client finds strategy, people, technology and governance in one place. Within two years, each practice will stand as its own company, carrying the same mark and the same standards.
Our promise is simple: we measure ourselves by the results our clients can see.
Group structure
- ShareholderFounder · 100%
- Management boardChairman and CEO
- UniBal Holding OÜTallinn · Reg. 17389427
- 4 pillars · 12 practices
- Each practice becomes its own company within two years
Governance principles
- European legal home
Registered in Estonia under EU company law, with a financial year from 1 January to 31 December.
- Clear accountability
Every practice has a named lead who reports to the management board.
- Stated boundaries
We do not give legal advice, hold client funds or sell regulated investment services.
- Data protection
Client data is handled under the EU General Data Protection Regulation.
- Conflicts declared
Any relationship that could affect our advice is disclosed to the client before work begins.
Registered in the European Union. Verifiable by anyone.
Every detail below comes from the official Estonian e-Business Register. Check it yourself in one click.
- Registry code
- 17389427
- First entry
- 08.12.2025
- Registration authority
- Tartu County Court Registration Department
- Legal form
- Private limited company (OÜ)
- Principal activity
- Business and other management consultancy (EMTAK 70201)
- Registered address
- Telliskivi tn 57, 10412 Tallinn, Estonia
Accreditations and memberships
Twelve departments, four pillars
Each department has its own specialists and methods. Together they cover the full growth path of an organisation.
Technology & Artificial Intelligence
AI-powered business solutions, automation consulting, digital tools and data-driven decision support.
Marketing & Digital Marketing
Brand strategy, advertising campaigns, social media, content creation, growth marketing and international promotion.
Training & Professional Development
Professional programmes, executive education, CPD-accredited courses, diplomas, and online and hybrid learning.
Consulting & Advisory
Business, administrative, financial and management consulting, performance improvement and organisational development.
Strategy & International Expansion
Market entry strategies, EU and UK market advisory, corporate structuring and holding–subsidiary planning.
Governance, Compliance & Risk Advisory
Corporate governance, internal policies, compliance consulting (non-legal), risk management and ESG advisory.
Human Capital & Leadership Development
HR strategy, leadership coaching, talent development, performance management and organisational design.
Research, Innovation & R&D Advisory
Market research, feasibility studies, innovation strategy, product development and AI-supported research.
Digital Transformation Office
Business digitisation, automation strategy, ERP and CRM advisory, and AI integration for operations.
Investment & Portfolio Advisory (Non-Regulated)
Investment readiness, start-up evaluation, portfolio strategy and due diligence, without managing client funds.
International Relations & Partnerships
Strategic alliances, institutional partnerships, global collaboration programmes, and government and NGO liaison.
Events Management
Organising conferences, forums and other events around the world, from concept and programme to venue, speakers and delivery.
From one holding to a group of companies
One holding today. A group of twelve companies tomorrow. One standard across Europe and the Middle East.
- 2025
Foundation
Registered in Tallinn on 8 December 2025, with twelve practices organised into four pillars.
- Now
Build
A regional headquarters in the Middle East, the first engagements, and joint work with Iraqi Pharmaceutical Academy.
- Within two years
Spin-off
Each department grows into an independent company, carrying the UniBal mark and its own colour.
- Region
One standard
The European model of quality, governance and partnership, brought to organisations in the Middle East.
Four steps on every engagement
Every engagement runs as a cycle. What we measure at the end becomes the starting point of the next round.
- 01
Diagnose
We study the organisation, its market and its numbers before we recommend anything.
OutputsBaseline reportPriority map - 02
Design
We build a plan with clear goals, owners and a timeline the client agrees to.
OutputsRoadmap with ownersAgreed KPIs - 03
Deliver
Our specialists work alongside the client's team until the plan is in place.
OutputsEmbedded specialistsTrained client team - 04
Measure
We track results against the goals and adjust the plan when the numbers call for it.
OutputsResults dashboardNext-cycle plan
AIAI-assisted at every step: data analysis in Diagnose, scenario modelling in Design, automation in Deliver and live dashboards in Measure.
Estonia: Europe's digital launchpad
Our headquarters sits in a country of 1.36 million people that runs its state online, creates startups at a rate unmatched in the EU, and lets anyone in the world run an EU company remotely.
Digital state
Every public service is online. Companies file, sign and report digitally, often in minutes.
e-Residency
A government-issued digital identity that lets entrepreneurs from 185 countries start and run an EU company online.
Startup nation
More than 1,500 startups and the highest startup density in the EU, 5.5 times the European average.
Tax built for growth
Profits a company keeps and reinvests are not taxed. Tax applies only when profits are distributed.
Your gateway to Estonia through UniBal
Sources: Brand Estonia, Estonia in numbers (updated September 2026); ERR News on e-Residency results for 2025. Tax summary is general information, not tax advice.
We grow with institutions we trust
Iraqi Pharmaceutical Academy
A UK-based academy for pharmaceutical training, development and research. UniBal works with the academy under a joint-work arrangement to deliver services for it.
Become a partner
Universities, training centres, companies and public institutions can partner with UniBal on programmes, research and market entry.
Talk to us about a partnershipThe people behind the work
Our consultants and trainers work across Europe and the Arab region.
Dr. Ahmed Basil Al-Jiyalee
Founder and Chairman
Dr. Sara Al-Rawi
Head of Training and Professional Development
Martin Kask
Director, Strategy and International Expansion
Claire Dubois
Lead, Digital Transformation Office
Omar Haddad
Head of Governance, Compliance and Risk
Book a consultation
Tell us what you need. A specialist from the relevant department will get back to you.